Over the past few years, influencer marketing has been the fastest-growing strategy for acquiring new online customers, surpassing organic search. With the increased use of these platforms, the use of top social media influencers, such as bloggers, vloggers, and individuals with sizable followings on Instagram, Snapchat, and other systems, has grown rapidly. Moreover, If you want to increase your Youtube Channel’s growth, you can try YouTubeStorm.
Word-of-mouth marketing and bringing people together based on shared interests have long been successful marketing strategies, and digital capabilities are a logical extension of those strategies. This guide will help you learn everything you need to know about finding micro-influencers and make your marketing a whole lot easier.
What does “micro-influencer” mean?
A micro-influencer is a person who has a following of 1,000–100,000 folks. Any platform is acceptable, and many people have their own blogs and websites.
As previously mentioned, micro-influencers specialize in a certain specialty and frequently have the advantage of having a large audience because they have fewer followers who are simpler to interact with on a regular basis.
Finding the Best Micro-Influencers for Your Brand
Once you’ve decided which platform to use, the next step is finding the right influencers. There are a few ways to do this, but here are the most important guidelines:
View the Fans
With so many Instagram influencers to select from, it can be difficult to identify those who best represent the business objectives of your brand. If you don’t already use a CRM system to compile all of this data, think about starting. When attempting to expand that audience to new heights, using a tool to collect information about your audience will be helpful.
Look through the social media pages that fans have liked and use their shared interests to help create audience profiles to target. Consider it an added advantage if any of your current fans and followers also have sizable followings on social media.
Relate to Local Bloggers
For individuals trying to organize material, networks like Instagram have essentially transformed into blogging platforms. These networks also act as supplements to better advertise and enhance blog material. Local companies might benefit greatly from the resources provided by bloggers in your region.
A smart place to start is with location-specific keyword searches. In line with the preceding illustration, a more precise search such as “plus size fashion bloggers in LA” would produce the required specialized results.
Use Effective Hashtags
Hashtags are used only to index and catalog material on social media sites. Your search for micro-influencers can be made easier by using free Instagram analytics tools. To assist you in target conversations that will take you to your target audience, use terms related to your industry.
Make sure the hashtag you choose for research is detailed enough to provide useful information. A hashtag search centered on #plussizefashion, for instance, would probably produce more content for a plus size apparel brand than a search focused just on #fashion.
Consider Out Of the List Of Possible Influencers
Micro-influencers are connected to other influencers and have a support network in addition to having strong relationships with their audience. They are also likely to follow them on Instagram. Once you’ve identified a prospective brand influencer, be sure to look at their following list as well. You might come across more deserving micro-influencers who share the same niche as your brand.
Closing Thoughts
There are a lot of strategies to find micro-influencers and it will be different for everyone. Mine is using hashtags, influencer search engines, and sponsored ads on Instagram. If you’re looking for smaller micro-influencers to promote your product, hashtag searches are the easiest way to find them. Just make sure that finding lots of micro-influencers doesn’t take over your life.
