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Top 5 Technologies to Boost Real Estate Lead Generation

by Ethan More
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Now that you’ve created your lead magnet or email capture form, you have to figure out how to get someone to visit it and actually complete that form. Today, there are so many lead generation tactics; how do you know which ones will work for you and your needs in the real estate industry? Here are some of the most popular technologies to consider.

1. Social Media

Social media has evolved to become one of the most important ways to generate real estate leads. With the average US adult now spending more than 10 hours a day on social media, it’s no wonder that more and more businesses are starting to step into the social media environment. There are two main forms of social media marketing, and both are important.

Facebook Ads

Facebook is the most popular way to do real estate lead gen. Facebook ads allow for sending traffic back to your website through paid promotion, and they are designed to be simple to set up and cost-effective. This type of marketing makes Facebook the most popular way to generate leads for real estate businesses.

However, Facebook doesn’t just come in the form of ads. The social network offers many options to help you with your lead generation, including boosting posts, getting people to like and comment on your posts, and more. As you move further with your lead-gen journey, you can then use other marketing and sales tools, such as virtual staging solutions from Spotless Agency, to visualize properties from your listings better.

2. Email

Email is still one of the most efficient ways to boost real estate leads. This is not to say that there aren’t many other ways to boost lead gen, but email remains a popular choice. A lot of real estate businesses use email marketing in different ways. Some apply it to target a specific demographic and send them content that might interest the audience. Others will use email to keep an audience updated with how their business is going.

3. Content Marketing

Content marketing is a good tactic that many real estate agencies use to generate leads. There are so many ways to make and produce content, and as long as you know what you want your target audience wants to see, there are ways to boost your lead database and keep your audience engaged.

Content marketing is a lot of fun, and with all the tools available to help you create your content, it doesn’t have to be time-consuming. Many real estate agents use this marketing strategy to generate leads through content revealing trends. If you can show your expertise in an area of real estate, like home staging, then it can be a great lead generation tool.

4. Websites

There are many different websites out there that you can use to generate leads for your real estate business. Websites are a great way to display your content, but it’s not necessarily the only way to do so. With properly researched and planned content, you can easily increase your lead database if your website shows some signs of life and visitors can read it. There are many different platforms and software available to help you market your website and other online content.

5. Blogging

Blogging is another common way for real estate agents to generate leads. There are multiple ways to do this – from keeping a diary to writing about topics that are relevant to your audience. Whatever the case, blogging is a great way to demonstrate what you have to offer and can be a great lead generator.

Do Things Right!

As you can see, there are many ways to obtain real estate leads. How you go about it will vary from business to business. To target a wider audience, you should use multiple tactics and get creative with different approaches. It’s important to remember that just because one method doesn’t work for you doesn’t mean that it won’t work for others. You just need to find something that will work for your business and your audience.

Today, the real estate industry is undergoing some drastic changes. Real estate agents are constantly looking for new ways to generate leads, but many are missing out on the best ways to do this. Luckily, there are a variety of ways to get leads that you can implement today. Stick to the above recommendations to market your home-selling business properly and boost your lead gen to the maximum. 

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